The Romantic Legend and Cultural Significance of Qixi Festival

The Legend of the Cowherd and the Weaver Girl

The origin of Qixi lies in the well-known tale of the Cowherd and the Weaver Girl. It is said that the Weaver Girl, daughter of the Heavenly Emperor, was gifted in weaving and known for her diligence. Yet, her life was monotonous until she encountered the hardworking and kind-hearted Cowherd. The two fell in love at first sight, married, and had children. However, upon learning of their union, the Heavenly Emperor became enraged and separated them on opposite sides of the Milky Way, allowing them to meet only once a year on the seventh day of the seventh lunar month, when magpies form a bridge.

This enduring legend symbolizes that love, though hindered by obstacles, can transcend time and hardship, reflecting the eternal strength of devotion.

Ancient Customs of Qixi

In ancient times, Qixi was not only associated with love but also celebrated as a day to showcase women’s wisdom and skills. On the evening of Qixi, young women would set up altars with offerings of fruits and flowers to pray to the Weaver Girl for dexterity and a good marriage. This practice was known as “begging for skills” (乞巧). In some regions, competitions such as threading needles under the moonlight were held to demonstrate ingenuity.

Additionally, Qixi provided an opportunity for expressing emotions. Unmarried men and women often exchanged gifts to convey their feelings, making the festival a forerunner to today’s Valentine’s Day.

Modern Celebrations of Qixi

With the passage of time, Qixi has become an important occasion for young couples to express affection. On this day, couples exchange gifts, enjoy romantic dinners, or send flowers as tokens of love. In Hong Kong, many restaurants, malls, and florists launch special promotions around the festival, creating a festive and romantic atmosphere.

Among these customs, giving flowers remains the most popular gesture. Red roses symbolize passionate love, pink roses convey romance and sweetness, lilies represent purity and lasting bonds, while hydrangeas signify completeness and happiness. 

Qixi and Commercial Culture

In recent years, Qixi has expanded beyond being merely a lovers’ festival and has become an important period for commercial promotions. Brands introduce limited-edition products—ranging from jewellery and perfumes to cosmetics and even electronics—to appeal to consumers. Social media campaigns further amplify the romantic atmosphere, making Qixi widely celebrated across different groups.

Particularly in Hong Kong, florists launch “Qixi exclusive bouquets,” such as the classic 99-rose arrangement or mixed floral gift boxes, which have become symbols of ritual and romance. For many, the essence of Qixi lies not in the value of the gift, but in the sincerity of the gesture.

The Cultural Value of  Qixi

Although Qixi is centered on love, its cultural meaning is much broader. The story of the Cowherd and the Weaver Girl reminds us that love is rarely smooth, often requiring sacrifice and patience. Yet, precisely because of these challenges, love becomes all the more precious.

Moreover, Qixi embodies the theme of reunion. Whether between lovers, spouses, family members, or friends, it is a day to express care and affection. Some people spend the day dining with their parents, while others exchange gifts with close friends—each act a reflection of warmth within the festival’s spirit.

How to Spend a Meaningful Qixi

To make Qixi memorable, one may consider the following:

1. Give a bouquet – Beyond roses, lilies, tulips, and hydrangeas are equally meaningful options.

2. Enjoy a romantic dinner – Whether at a fine restaurant or a simple candlelit meal at home, the atmosphere matters most.

3. Write a handwritten love letter – In the digital age, such gestures stand out as sincere and touching.

4. Create shared memories – Travel, photography, or completing small goals together can leave lasting impressions.

5. Plan a surprise – A morning flower delivery or a hidden gift can fill the day with sweetness.

Qixi is more than a traditional festival; it is a timeless emblem of romance. From the poignant legend of the Cowherd and the Weaver Girl to the modern emphasis on ritual and expression, Qixi reminds us that love must be nurtured with care, sincerity, and persistence.

Whether or not one has a partner, Qixi is worth cherishing. Love is not confined to romance—family bonds and friendships are equally precious. May every reader find warmth and affection on this special day of Qixi.